Product Development and Service Design

Navigating product development and service design is crucial for turning innovative ideas into practical and marketable solutions. This section provides free or affordable resources to assist you in designing and refining products that meet customer needs effectively.

Courses & Workshops

: A course offered for free that teaches how to use design thinking to generate innovative ideas.

: A free course that explores sustainable product design in the fashion industry.

: Learn from leaders in the field of design thinking to create innovative and user-centric products.

Books & Articles

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Don Norman

A classic text on design principles that are essential for creating user-friendly products.

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Nir Eyal

Provides insights on building products that captivate users and keep them coming back.

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Jake Knapp

Outlines a unique five-day process for solving tough problems, specifically in product development.

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Jarrod Drysdale

A free eBook that compiles articles about design principles, processes, and best practices.

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Massimo Vignelli

A free eBook on the essentials of design from one of the icons in the field, focusing on broad design principles.

Online Resources & Tools

: A prototyping tool used for designing user interfaces with real-time collaboration features.

: Another design and prototype creation tool that simplifies the process from ideation to production.

: A rapid wireframing tool that helps you work faster and smarter to create and iterate on product designs.

: Free graphic design tool that's perfect for creating visuals for product prototypes and marketing materials.

Videos & Presentations

A collection of TED Talks available for free, featuring leading designers and innovators discussing modern product design techniques and philosophies.


Matthew Encina


Harvard Innovation Labs

Even if you create a great product, building a successful company around it can be nuanced and challenging. In addition to product development, you need to find and prove product-market fit—then repeat and scale through sales and marketing.

Templates & Worksheets

: A free template to help visualize the direction and progress of product development.

: A free version of the one-page business model tool that helps you deconstruct your idea into key assumptions.